It's really important that you find a way in which you can attract advertisers to advertise on your site. For certain sites it could mean the survival of their website. If you have a website or are going to create one and think you will need to depend upon some sort of funding to keep your site running then you are definitely going to need to get advertisers. It is a lot less expensive for businesses these days to get online advertising because there is so much advertising, which of course can make it a little be tougher for you as well. There are a variety of ways to attract advertisers and promote your site at the same time.
You need to market your site. Before you do anything else you need to somehow get people to realize that your site even exists. If people don't know that you exist it's going to be hard for you to sell companies on advertising on your site. So, you need to promote your site on the Internet to get an audience. Once you have an audience, it's going to be easier for a company to be willing to to advertise with you.
Another thing you ca do is to simply sign up with an affiliate program. These programs are probably the easiest way for you to attract other advertisers to your website and at the same time you can make a little be of money. These are the programs that let you get paid by referring potential customers to another site other than yours that offers certain products or services. These are great for the smaller websites or blogs out there that are just starting off and want to get their names out there. After you have put their ads on your site then you will start attracting other advertisers as well and this will let them know you are willing to let them advertise on your site.
You also can offer special advertising space on your website. You can make a special spot on your website that is for advertising only and this will let them know that you have designated areas just for them. Just put up a banner or text that says “Advertise Here!”. You can do this on several of your pages and not just the first page of your site. But, make sure that you also don't overdo this either because it then will take away from the content of your page. Probably just having one of these per page would be good.
It never hurts to go around asking businesses if they would like to advertise with you, especially if you are new. You can do this by emailing different companies that you would be interesting have advertise on your site. If they don't want to advertise at that time they still might be willing to get the name of your website out there for others to come and visit and you might get some advertising that way. No matter what, always make sure that you send them a link to your main page of your website so that hopefully they will at least go visit it.