If you have a website or a company that has a website with a newsletter you are going to want people to sign up for it so that you can keep them up to date with your products and any affiliate marketing that you might also have included within your newsletter. One of the main keys to getting people to sign up is to make sure that it is really easy to do so. You need to be able to have a simple form they can access and you have to make them feel like the newsletter offers them something special.
If the newsletter that is generated for your website or company is one that is done through email, it is important to note that you really should keep it as short but still informative as you can. You don't want the reader to have to do a lot of scrolling while reading the email. When you are using affiliate marketing within the newsletter, make sure that they are clever and are easy to use links.
It's important that the people who may consider signing up for your newsletter feels that the newsletter offers them something of value. It needs to contain stories or interesting information for the readers. It needs to be something they basically can't find anywhere else on your company website or personal website. If it's a company newsletter then make sure that you have a section that might profile different achievements of employees or include a profile of your company. Readers like to feel like they know you. Include Q&A's with company leaders or managers. Anything that will keep the reader's interest.
Another way to get people to sign up is to consider offering your readers some sort of giveaway or promotion that they can only get if they sign up for the newsletter. You should mention something like this on your website so they know they will receive whatever it is if they simply sign up for your newsletter.
Make sure that there are a variety of different places for them to sign up for the newsletter on your website. You might even want to include a link for sign up inside the newsletter at the bottom in case others forward your newsletter onto other people who are not signed up for it. Don't go overboard however, when it comes to links for sign ups on your website. Overdoing it is as bad if not worse than not doing it at all.
Always make sure that they see the word “free”. Let them know there is no cost to them to sign up and join your newsletter service. Make sure that they know that it is something that is complimentary. People always like to feel like they are getting something for nothing.
You should also be able to offer the reader the option of whether they want it sent to them in HTML format or if they would rather have it sent in regular text. After all there are still some email services and mobile phones that have a hard time with HTML formats in email. No one is going to want your newsletter if it doesn't show up properly on whatever device they are using to read it.
When it comes to the actual sign up process, make sure it is a simple as you can get it. Make sure you limit the required information to just name and email address. All other information should be optional. The more things that you require that they fill out will more times than not make them quite filling out the form and moving on elsewhere. So keep it simple and to the point.