The strategy of affiliate marketing is for a company to try and recruit people to sell their products or services. The person who wants to become an affiliate will simply sign up at the company site where they will be given a link that will be put on the affiliates site that will direct them to the provider's site that has the product or service offered.
One advantage to affiliate marketing is that it is easy and quick to set up and start selling products and services. In fact the affiliate can start doing this immediately and no fancy installation process is needed to add to their website to do it. All they have to do is put a link on their site that takes the visitor to the product site. These links can also be put in the affiliates email signature as well.
Another nice advantage of affiliate marketing is that there are just tons of products that are available to the affiliate for them to sell. In fact there are websites that are completely dedicated to linking potential affiliates to companies that need someone to sell their products for them. With the variety there is available, it makes it easy for the would be affiliate to choose what kind of products that they would prefer to be promoted on their own website. It allows them the opportunity to avoid items they themselves may not believe and choose that they do.
There is very little risk if any risk at all becoming an affiliate. That's because it is totally free and costs nothing to become a part of. The only thing that it might cost someone is how much time they might want to put into promoting the products that they are featuring with their affiliate links. There is no risk in errors made by the affiliate when it comes to sales or orders because the company that provides the products are the ones that take care of the orders, filling them and collecting the money. So, there really isn't much the affiliate has to do but advertise.
Another advantage is the flexibility of being an affiliate marketer. You can choose to do this any time you want, invest as little or as much time as you want and you can work from anywhere doing it as long as you have an Internet connection you can do your marketing. It's that simple.
You don't even have to worry about promotional tools either with some companies. Some providers are more than happy to provide their affiliates with different tools that they can use to help them try and promote the different products like banners that can be put on their websites, templates for email marketing and different articles they can use to give them ideas on different ways to promote the products or services.
Probably the hardest thing to do is to figure out which program or programs are going to be best for you. It will all depend upon what your own personal likes and dislikes are. You definitely don't want to promote something that you don't like and expect your visitors to like it. If you can't promote with an honest approach, no one is going to buy into it.